Top 10 AdTech Startups in India

Outlook News Team

1 year ago

"Top 10 AdTech Startups in India: Transforming Digital Advertising"

Top 10 AdTech Startups in India are reshaping the digital advertising landscape with innovative solutions and technologies. These startups leverage data analytics, machine learning, and artificial intelligence to offer targeted advertising solutions to businesses. By analyzing consumer behavior and preferences, AdTech startups help advertisers reach their target audience more effectively, maximizing the return on investment for ad campaigns. Some startups focus on programmatic advertising, automating the buying and selling of ad inventory across digital platforms, while others specialize in native advertising, sponsored content, or mobile advertising. With the rapid growth of digital media consumption in India, AdTech startups play a crucial role in enabling businesses to engage with their customers in a more personalized and impactful manner.

1.InMobi

Overview: InMobi is a leading mobile advertising and monetization platform offering personalized mobile and website ad campaigns. Founded in 2007, it is based in Bengaluru.
Innovation: InMobi uses targeted data analytics to create consumer life maps and tailor advertisements, offering a DSP for advertisers to optimize their ad reach.
Impact: InMobi has revolutionized mobile advertising by increasing native and video ad monetization, significantly enhancing advertisers’ ability to engage their target audience.

Key Facts	Details
Founded Year	2007
Location	Bengaluru
Stage	Series D
Funding	$266M
Investors	Kleiner Perkins, Polaris Partners, and 36 Others
Tracxn Score	80/100
Competitors Rank	1 of 900

2.Affle

Overview: Affle provides a mobile marketing platform with mobile attribution intelligence, enabling unified ad delivery and analytics. It was founded in 2005 and is headquartered in Singapore with a major presence in Gurgaon.
Innovation: Affle’s platform includes features like campaign setup and management, optimization, and audience profiling, helping brands deliver campaigns efficiently.
Impact: Affle has streamlined the mobile marketing process, allowing brands to effectively track and optimize their ad spend, resulting in higher engagement and ROI.

Key Facts	Details
Founded Year	2005
Location	Gurgaon, India
Stage	Public
Funding	$10M
Investors	Times Internet, Innoven Capital, and 9 Others
Tracxn Score	71/100
Competitors Rank	1 of 99

3.Komli

Overview: Komli offers SSP software that helps publishers monetize their ad inventory across various content formats. It was founded in 2006 and is based in Mumbai.
Innovation: The platform supports multiple content formats, enabling comprehensive ad-building solutions for publishers.
Impact: Komli has enabled publishers to maximize their ad revenue by efficiently managing and monetizing their inventory across different formats.

Key Facts	Details
Founded Year	2006
Location	Mumbai
Stage	Acqui-Hired
Funding	$97M
Investors	Norwest Venture Partners, DFJ, and 8 Others
Tracxn Score	63/100
Competitors Rank	2 of 150

4.Vserv

Overview: Vserv provides a data management platform that aggregates data to deliver targeted, real-time ads on mobile platforms. Founded in 2010, it is based in Mumbai.
Innovation: Vserv’s platform integrates SDKs for app developers, offering advertising, in-app purchases, analytics, and bug tracking capabilities.
Impact: Vserv has enhanced the ability of businesses to target specific audiences with precision, thereby improving ad effectiveness and user engagement.

Key Facts	Details
Founded Year	2010
Location	Mumbai
Stage	Series C
Funding	$23.6M
Investors	Chiratae Ventures, Maverick Ventures, and 10 Others
Tracxn Score	59/100
Competitors Rank	14 of 468

5.Tyroo

Overview: Tyroo is an ad video creation software platform that uses AI to create and optimize ad campaigns. It was founded in 2006 and is based in Gurgaon.
Innovation: The platform provides dynamic ad budget allocation, rule-based triggers, and ad insights, leveraging AI for campaign optimization.
Impact: Tyroo has empowered advertisers to create more engaging and effective ad campaigns, optimizing their ad spend and improving campaign outcomes.

Key Facts	Details
Founded Year	2006
Location	Gurgaon
Stage	Seed
Funding	$1.24M
Investors	Smile, DEK PARTNERS, and 7 Others
Tracxn Score	55/100
Competitors Rank	3 of 91

6.POKKT

Overview: POKKT is a mobile payment platform enabling monetization of digital goods through an advertiser-funded model. Founded in 2012, it is based in Mumbai.
Innovation: POKKT allows users to access paid digital content in exchange for participating in advertisers’ surveys, liking on Facebook, or viewing ads.
Impact: POKKT has created a unique model for monetizing digital content, providing an alternative revenue stream for developers and publishers.

Key Facts	Details
Founded Year	2012
Location	Mumbai
Stage	Acquired
Funding	$8.5M
Investors	500 Global, Singtel Innov8, and 11 Others
Tracxn Score	53/100
Competitors Rank	16 of 920

7.OnlineSales

Overview: OnlineSales provides an AI-driven cross-channel marketing platform for eCommerce businesses. Founded in 2016, it is based in Pune.
Innovation: The platform includes features like trending product identification, real-time advertising budget allocation, and detailed analytics.
Impact: OnlineSales has significantly improved the efficiency of eCommerce marketing by providing real-time insights and optimizing ad campaigns across multiple channels.

Key Facts	Details
Founded Year	2016
Location	Pune
Stage	Series A
Funding	$2.21M
Investors	Sequoia Capital, Athera, and 21 Others
Tracxn Score	52/100
Competitors Rank	9 of 92

8.MoMAGIC Technologies

Overview: MoMAGIC Technologies offers programmatic DSP software for targeted ad transactions. Founded in 2011, it is based in Noida.
Innovation: The platform leverages AI to determine optimal audience targeting and timing for ad campaigns, providing a unified buying platform.
Impact: MoMAGIC has streamlined programmatic advertising, enabling more precise targeting and better campaign performance.

Key Facts	Details
Founded Year	2011
Location	Noida
Stage	Series A
Funding	$476K
Investors	Foxconn Electronics, MediaTek, and 5 Others
Tracxn Score	51/100
Competitors Rank	7 of 69

9.SVG Media

Overview: SVG Media, previously known as Tyroo, specializes in online advertising, performance marketing, and mobile monetization. Founded in 2006, it is based in Gurgaon.
Innovation: SVG Media provides a platform for advertisers and publishers to transact online, offering data targeting and digital media strategies.
Impact: SVG Media has facilitated effective online advertising strategies, helping businesses achieve better performance and higher ROI through data-driven insights.

Key Facts	Details
Founded Year	2006
Location	Gurgaon
Stage	Acqui-Hired
Funding	$3.17M
Investors	Xplorer Capital, Yahoo, and 3 Others
Tracxn Score	50/100
Competitors Rank	50 of 3,099

10.GreedyGame Media

Overview: GreedyGame Media offers native advertising solutions for mobile games and apps. Founded in 2013, it is based in Bengaluru.
Innovation: The platform integrates dynamic and native ads within mobile games, using AI to scale app revenue and growth.
Impact: GreedyGame Media has enhanced the monetization of mobile games and apps, providing developers with tools to increase their revenue while maintaining a seamless user experience.

Key Facts	Details
Founded Year	2013
Location	Bengaluru
Stage	Seed
Funding	$1.27M
Investors	Brand Capital, TLabs, and 16 Others
Tracxn Score	50/100
Competitors Rank	4 of 54

FAQs on Top 10 AdTech Startups in India

InMobi

What is InMobi?

InMobi is a mobile advertising and monetization platform offering personalized ad campaigns using targeted data analytics.

Affle

What does Affle offer?

Affle provides a mobile marketing platform with mobile attribution intelligence for unified ad delivery and analytics.

Where is Affle based?

Affle is based in Singapore with a significant presence in Gurgaon, India.

Komli

What does Komli do?

Komli offers SSP software for publishers to monetize their ad inventory across various content formats.

Vserv

What is Vserv’s primary service?

Vserv provides a data management platform delivering targeted, real-time mobile ads.

Tyroo

What does Tyroo specialize in?

Tyroo specializes in AI-driven ad video creation software.

Where is Tyroo based?

Tyroo is based in Gurgaon, India.

POKKT

What is POKKT?

POKKT is a mobile payment platform for monetizing digital goods through an advertiser-funded model.

Where is POKKT headquartered?

POKKT is headquartered in Mumbai, India.

OnlineSales

What does OnlineSales offer?

OnlineSales offers an AI-driven cross-channel marketing platform for eCommerce businesses.

Where is OnlineSales located?

OnlineSales is located in Pune, India.

MoMAGIC Technologies

What is MoMAGIC Technologies known for?

MoMAGIC Technologies offers programmatic DSP software for targeted ad transactions.

SVG Media

What does SVG Media do?

SVG Media specializes in online advertising, performance marketing, and mobile monetization.

GreedyGame Media

What is GreedyGame Media?

GreedyGame Media offers a native advertising platform for mobile games and apps.

What impact has GreedyGame Media had on app monetization?

GreedyGame Media has enhanced the monetization of mobile games and apps, increasing revenue for developers while maintaining a seamless user experience.