The Business of Building Visibility: Fahim Batliwala on Leadership, Growth and the Future of OOH
A billboard is designed to be noticed. The business behind it is considerably more complex. For Fahim Batliwala, Chairman, Managing Director and Promoter of SIMCA Advertising Limited, building an outdoor advertising business has meant operating at the intersection of physical infrastructure, consumer movement, technology, and changing advertiser expectations. Over time, the medium has evolved significantly,…

