Maharashtra Plans Global Branding of Tourist Sites, Allocates ₹2,096 Crore for Development

Maharashtra Plans Global Branding of Tourist Sites, Allocates ₹2,096 Crore for Development

The Maharashtra government has announced a comprehensive plan to develop and promote the state’s tourist destinations at an international level, with an allocation of ₹2,096 crore for the Tourism Development Department.

Tourism Minister Shambhuraj Desai shared the details during a discussion in the state Legislative Assembly, outlining efforts to enhance infrastructure and global visibility.

Key Announcements / Highlights

  • ₹2,096 crore allocated for tourism development in Maharashtra
  • Focus on international branding of forts, beaches and natural sites
  • ‘Namo Paryatan’ scheme to improve facilities at tourist destinations
  • Plans to promote culture, cuisine and traditional arts globally
  • Development projects proposed for religious and eco-tourism sites

Official Statement
The Tourism Minister said the government aims to position Maharashtra as a global tourism destination by improving infrastructure and promoting key attractions internationally.

He noted that successful tourism festivals in Mahabaleshwar and Pachgani have encouraged the state to expand its outreach efforts, including showcasing local culture, food and art to a wider audience.

The government is also working on dedicated plans for the development of coastal areas and religious sites, with coordination across departments.

Context / Background
Maharashtra is home to a diverse range of tourist attractions, including historic forts, coastal beaches, hill stations, wildlife reserves and religious sites.

Initiatives such as the ‘Namo Paryatan’ scheme are designed to upgrade facilities at tourist locations, improve accessibility, and enhance visitor experience.

The state has been focusing on tourism as a key economic driver, particularly to boost local employment and regional development.

Public Impact
The planned investments are expected to improve infrastructure, create job opportunities, and increase tourist inflow from both domestic and international markets.

Enhanced branding and better facilities could benefit local businesses, artisans and service providers, particularly in rural and semi-urban areas.

Projects such as jungle safaris in the Vidarbha region and development of religious and coastal sites may also diversify tourism offerings across the state.

Conclusion
With significant funding and a focus on global promotion, Maharashtra’s tourism strategy aims to strengthen its position as a major travel destination.

Officials indicated that additional funds could be allocated if required, suggesting that the initiative may expand further as projects progress.

Input & Images : Hindusthan Samachar

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