Pune, India – February 09, 2026 – For families across India caring for differently-abled children, the future often carries an unspoken fear. While daily routines demand attention and strength, parents quietly worry about what lies ahead — especially in a landscape where long-term healthcare systems, mental wellness support, and specialized residential solutions remain limited. The challenge is not only about care today, but about ensuring dignity, security, and continuity for a lifetime.
In response to this pressing social reality, Paranjape Schemes Construction Ltd. has released its first television commercial (TVC) introducing Swaniketan, a purpose-built residential community created specifically for differently-abled individuals and their families. Conceived under Paranjape Special Projects, Swaniketan is designed as an integrated ecosystem that prioritizes accessibility, emotional well-being, structured daily support, and inclusive community living.
The newly launched TVC draws from real-life experiences to reflect the emotional journey of families navigating long-term care decisions. Through honest storytelling, the film positions Swaniketan not merely as a housing solution, but as a space where care, independence, and belonging coexist. The campaign will be expanded through a series of short episodic films, each offering deeper insight into the values and lived experiences within the community, to be released across digital platforms.
The TVC is currently live on digital platforms and can be viewed here:
https://youtu.be/Jr-aR1AMpAk?si=mBKMvMBh6HA6CJkz
Mr Shashank Paranjape, Managing Director, Paranjape Schemes Construction Limited, says, “Swaniketan is more than a housing project, it’s a community built around care, respect, and empowerment. Our vision has always been to design spaces that respond to real human needs, and this project is a heartfelt reflection of that commitment. At Paranjape Schemes, we are committed to giving back to society by creating communities that genuinely support people’s lives.”
Mr Amit Paranjape, Director Business Development, Paranjape Schemes Construction Limited, adds, “Through Swaniketan, we are building meaningful partnerships with families, NGOs, and society at large. This TVC is just the beginning of sharing the community’s story and our vision for inclusive, socially responsible housing.”
Alongside Swaniketan, Paranjape Schemes has also established Athashri, one of India’s leading senior citizen housing initiatives. Designed to promote dignity, comfort, and active social engagement, Athashri combines thoughtful design with care services tailored to the evolving needs of older adults. Both initiatives reflect the company’s broader philosophy of developing purpose-driven living environments that support individuals throughout different phases of life.
Last Updated on: Monday, February 9, 2026 4:53 pm by Outlook News Team | Published by: Outlook News Team on Monday, February 9, 2026 4:52 pm | News Categories: Brand Post
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